Product Innovation
Bring a product from concept or idea through market launch
Innovation + Cognitive = ICOG
Best
Best
Conjoint
Build the optimal product with Hybrid Conjoint using numerous attributes with minimal limitations
Need
Need
Unmet Need
Define and measure unmet needs in order to uncover gaps of opportunity
Wrap
Wrap
Target Product Profile
Measure uptake or erosion of potential product, identify key source of business
Test
Test
Pipeline/Trial Design
Support the clinical trial development process from investigation through approval
Product
Product
White Paper
Refine a persuasive summary that concisely outlines the product details ready for approval
Show
Show
Simulation
Assess a virtual simulated product and connected engagements
good
good
Proof of Concept
Build a viable product and verify function and clinical end points
Auto
Auto
Automation
Use programmatic ads and chatbots with evolving tech for minimal human intervention