Gain an immersive understanding of external market forces that can help generate growth.
Land
Market Landscape
Uncover market opportunities, benefits, and drawbacks among key stakeholders
Path
Buying Process
Create the buying path for all stakeholders from inception through usage and follow-up
Feel
Emotional Discovery
Take a spectrum of emotional measurements: feelings, emotions, moods, and affect
Mine
Insight Mining
Leverage insights, not raw data, to fuel innovation and differentiation
Plan
Market Sizing
Measure the prevalence and incidence of target population and determine number of likely buyers
Push
Competitive Intelligence
Develop a comprehensive understanding of potential competitors (current and future)
Nail
Netnography
Analyze insights directly from online conversations for context, including language and history
Deep
Qualitative Exploration
In-depth discovery of the unknown to uncover true intent and motivation