Gain an immersive understanding of external market forces that can help generate growth.

Land

Market Landscape

Uncover market opportunities, benefits, and drawbacks among key stakeholders

Path

Buying Process

Create the buying path for all stakeholders from inception through usage and follow-up

Feel

Emotional Discovery

Take a spectrum of emotional measurements: feelings, emotions, moods, and affect

Mine

Insight Mining

Leverage insights, not raw data, to fuel innovation and differentiation

Plan

Market Sizing

Measure the prevalence and incidence of target population and determine number of likely buyers

PUSH

Competitive Intelligence

Develop a comprehensive understanding of potential competitors (current and future)

Nail

Netnography

Analyze insights directly from online conversations for context, including language and history

Deep

Qualitative Exploration

In-depth discovery of the unknown to uncover true intent and motivation